analysis of a opening film

10 things i hate about you is a 1999 romantic comedy who stars such actors like Heath Ledger and Julia Stiles. The film is directed by Gil Junger and this film was his directional debut.
The opening starts with the production logo which is repeated twice. The first time round, it's the original whereas the second time, it has been modified to fit in with the film's style and uses the same font and colour as the opening credits. They look as if a teenager has written the titles as they are messy but readable. This relates to the target audience which is teenagers aged 12+. Along with the opening credits, the soundtrack is played over the top and is non-diegetic. The sound is upbeat and cheery, and is obviously a pop song at the time filmed.
After the production logos there is an establishing shot of a city, followed by a panning shot so the viewer gets a good sense of the environment that the film is set in. The city looks similar to one like San Fransisco. Beforehand, the establishing shot looks like a drawing which also links to the genre and is stylised to suit the target audience. During the pan shot, the title of the movie appears, so we immediately know what we are watching. The opening credits only have the actors names and not thier characters names.
The panning stops at a road where two cars pull up containing the main characters of the film. The main characters are shown in contrast with one another. The popular kids are together as a group have the pop song when shown. Their car is a vibrant blue convertable and looks in good nick. Whereas when it pans accross the other car, this character has heavy, depressing non-diagetic sound and is in an old, rusty car. The car has old, dull colours. The girl who is driving it is on her own and she has a grumpy expression upon her face. When the popular girls she her they change their facial expessions to scowl at her. This shows that she may be an outcast. She also pulls away first showing that she may be eager to get to college.
Next is another establising shot but his time of the high school college. The college is big and grand. The grounds are full of people which shows that its a popular college. Theres many different varitys of segrigations between groups with them doing their own stuff. Everyone is in their own colourful clothes and not in school uniform so its quite a casual college. By now the credits are still going and they are linking into the college theme.
Inside the college the grumpy character rips down a prom poster. Prom is usually a popular event for friends to go to or with dates. The rebellion in this action furthermore shows this characters unpopularity.
Then we are in the guidance counselor's office which belongs to Ms Perky. This becomes ironic as soon after you are shown a macro shot of her laptop on which she is writing a porno. This will appeal to to teenagers humour. There is a shot reverse shot during the conversation between the new boy and Ms Perky. Everything on her desk is neat and tidy and you wouldnt expect her swear but she does. There is a conversation pace throughout.